Interactive and personalised radio experiences with HRADIO and MARCONI at IBC

Interactive and personalised radio experiences with HRADIO and MARCONI at IBC

From the 13th till the 17th of September, MARCONI and HRADIO had a joint stand in the Future Zone of IBC. HRADIO showcased hybrid listening experiences, seamlessly combining linear broadcasts with on-demand content. MARCONI then brought customised software tools to increase and automatise listener interaction. Together, the projects let IBC visitors experience interactive and personalised radio, at home, on the road, or at the festival, in a stand that was uniquely designed for the experience. We were able to welcome many visitors with interest in hybrid listening experiences.

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