HRADIO Pilot 2: the results are in!

HRADIO Pilot 2: the results are in!

In the second HRADIO pilot, two prototypes were tested: a mobile application and a car application. By developing prototypes, we were able to test a more mature hybrid radio experience with radio listeners. Therefore, we decided to merge the 7 products of pilot 1 into two prototypes.  From May to July, testers from Germany, United Kingdom and Belgium provided feedback on these prototypes, which will now contribute to the development of three end products for pilot 3.

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Interactive and personalised radio experiences with HRADIO and MARCONI at IBC

Interactive and personalised radio experiences with HRADIO and MARCONI at IBC

From the 13th till the 17th of September, MARCONI and HRADIO had a joint stand in the Future Zone of IBC. HRADIO showcased hybrid listening experiences, seamlessly combining linear broadcasts with on-demand content. MARCONI then brought customised software tools to increase and automatise listener interaction. Together, the projects let IBC visitors experience interactive and personalised radio, at home, on the road, or at the festival, in a stand that was uniquely designed for the experience. We were able to welcome many visitors with interest in hybrid listening experiences.

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Online demo & technical info of transparent DAB(+) distribution over IP

Online demo & technical info of transparent DAB(+) distribution over IP

Radio is going digital – slowly but steadily. Currently, this happens in two different worlds: one of them being DAB(+) and the other IP streaming. DAB(+) is a sophisticated and efficient broadcast standard with many clearly specified add-on functionalities – but it does not support personalisation of its services.  In contrast, IP-based radio services can offer all kinds of direct interactions. However, using unicast for everything can be costly for providers and consumers. HRADIO has set out to seamlessly combine the best of both worlds, by making radio truly hybrid – on the service as well as the signaling side. More technical information and a demo can be found in this blog post.

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