Experience interactive and personalised radio at IBC with HRADIO and MARCONI

Experience interactive and personalised radio at IBC with HRADIO and MARCONI

Are you curious to find out about the interaction tools that MARCONI offers to radio stations? Would you like to learn more about how HRADIO enables broadcast radio to be enriched with digital services? Come experience it for yourself at IBC! From the 13th till the 17th of September, MARCONI and HRADIO will have a joint stand in the Future Zone of IBC, where MARCONI showcases customised software tools to increase and automatise listener interaction, and HRADIO enables hybrid listening experiences, seamlessly combining linear broadcasts with on-demand content. Together, the projects let IBC visitors experience interactive and personalised radio, at home, on the road, or at the festival, in a stand that is uniquely designed for the experience.

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Online demo & technical info of transparent DAB(+) distribution over IP

Online demo & technical info of transparent DAB(+) distribution over IP

Radio is going digital – slowly but steadily. Currently, this happens in two different worlds: one of them being DAB(+) and the other IP streaming. DAB(+) is a sophisticated and efficient broadcast standard with many clearly specified add-on functionalities – but it does not support personalisation of its services.  In contrast, IP-based radio services can offer all kinds of direct interactions. However, using unicast for everything can be costly for providers and consumers. HRADIO has set out to seamlessly combine the best of both worlds, by making radio truly hybrid – on the service as well as the signaling side. More technical information and a demo can be found in this blog post.

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