This was HRADIO and MARCONI at Radiodays Europe


From the 31st of March till the 2nd of April, HRADIO was present at Radiodays Europe in Lausanne to showcase different hybrid radio use cases. Radiodays Europe is born as a response to the needs of the European industry, public and private, to come together to discuss the new media challenges, across borders. It has since grown to become the most important annual conference for radio professionals. At the event, HRADIO and the project MARCONI had a joint booth at the exhibition and were also presented during the conference and an AER workshop.

HRADIO and MARCONI at the exhibition

Booth G4, Garden Level, that was the place to be at Radiodays Europe. At the HRADIO and MARCONI booth, visitors were able to experience how HRADIO and MARCONI push radio forward, into a more interactive and hybrid world. HRADIO offered visitors the chance to explore different hybrid radio use cases on receiver implementations for car and mobile clients. By combining IP and broadcast signals, new radio experiences are offered such as station recommendation, time shifting and music substitution.

At the same time, MARCONI invited all radio stations to come and explore different MARCONI components that support and increase listener interaction. This includes the MARCONI single service-driven platform, its privacy by design approach and the diverse microservices to stay at the heart of the audience, using AI-powered chatbots and content analysis (visual, social, text).

Because of the coherence and mutual reinforcement among MARCONI and HRADIO, a joint booth was an apparent choice. During the sessions, the exhibition was less crowded and offered the chance to exchange information on use cases, as well as technical and exploitation opportunities among the two projects. Several concrete plans were made, among which the decision to use the MARCONI platform for the HRADIO applications.

“Interactive Radio and better Online User Experiences” at the conference


On Monday, Floris Daelemans, radio presenter and producer for consortium partner VRT, presented both HRADIO and MARCONI at the conference. In his presentation, Floris gave an overview on the projects’ objectives, insights and results.

AER Special Focus Workshop: Is Internet reinventing broadcast radio?

Already on Sunday, HRADIO and MARCONI were presented during a special focus workshop, hosted by AER. The AER Special Focus Workshop explored, in a series of three sessions, the most recent innovations driving the change in the radio industry: from the latest developments of hybrid technology for radio to 5G for broadcasting and how it works. This Special Focus Workshop was organised by the AER – the Association of European Radios within the framework of MediaRoad, the EU-funded project aimed at helping Europe’s media sector revamp the way it approaches innovation by shaping future research and policy priorities as well as by strengthening collaboration between media organizations and start-ups.

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