HRADIO at IFA

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For a second time, RBB demonstrated the latest results from the HRADIO project to an engaged audience as part of the ARD’s ‘Digitale Welt’ (‘Digital World’) at Berlin’s Internationale Funkausstellung (IFA). These results included live demo features about personalisation, interaction and visualisation. This year and edition of IFA, we presented a mobile application of a personalised radio service including chatbot elements. Furthermore, we also acquired numbers of enthusiastic consumers that are keen to participate in upcoming user testing.

Berlin’s Internationale Funkausstellung (IFA) is one of the world's leading trade shows for consumer electronics, home entertainment and digital lifestyle products. This year's edition of IFA welcomed estimated 2,000 exhibitors and 245,000 visitors, which included key retailers, buyers and experts from the industry and the media, as well as members of the general public.

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